Scottish Sun Online launches ambitious new campaign to end endometriosis and period stigma

Tuesday, November 12, 2019

Today marks the launch of an ambitious new campaign by the Scottish Sun Online to break down the stigma around periods and raise awareness of endometriosis, the chronic, long-term condition that affects 1 in 10 women across the UK.

The Scottish Sun Online’s Endo Period Stigma campaign will run until endometriosis awareness month in March 2020 and encourages businesses in Scotland to become Endometriosis Friendly Employers to enable long term, positive change towards endometriosis and menstrual health.

Endometriosis UK is pleased to welcome News Scotland as an Endometriosis Friendly Employer and looks forward to working with them to promote workplaces where people with endometriosis can thrive.

Emma Cox, Chief Executive of Endometriosis UK, said: "10 per cent of women have endometriosis. With an average time to diagnosis of 7.5 years and a cost of £8.2 billion per year to the UK economy in terms of lost work, treatment and healthcare costs, the potential impact on work and employment is clear.”

“We are delighted to be working with News Scotland and The Scottish Sun Online to encourage businesses to become Endometriosis Friendly Employers and support those with the disease thrive at work.

“The scheme enables employers to work towards improving support for those with this chronic, long term condition. Employers who sign up will be helping break the taboo and stigma around endometriosis and menstrual conditions, and developing work environments where all staff are comfortable talking about possible practical adjustments that could be of benefit.”

“A big thank you to The Scottish Sun Online and News Scotland for championing and supporting those with endometriosis.”

Scottish Sun Head of Digital James McIvor said: "I am delighted that News Scotland is now an Endometriosis Friendly Employer.”

"We hope our campaign raises awareness of the condition, offers comfort and encouragement to the one in 10 women who suffer from it, gives bosses the tools to support colleagues and encourages other businesses to sign up."

Managing Director of News Scotland and Ireland Richard Bogie said: “I am delighted that News Scotland has committed to being an Endometriosis Friendly Employer. All our senior team and I fully support the scheme and ensuring our workplace is inclusive and supportive. I hope that our commitment will encourage other businesses to follow our lead.”

Scottish Sun Homepage Editor and campaign organiser Jennifer Hale said: “We want to start the conversation around endometriosis and support the one in 10 UK women who have it.”

“By telling the stories of women who are battling this condition we hope to break down the stigma.

“It’s fantastic to see News Scotland commit to being an Endometriosis Friendly Employer as part of this.”

Standard Life Aberdeen worked with Endometriosis UK  to become the first Endometriosis Friendly Employer, it is great to see Scotland driving the change for a workplace culture that supports those with endometriosis to reach their full potential at work.

Find out more about the campaign here: https://www.thescottishsun.co.uk/topic/endo-period-stigma/

Find out how to become an Endometriosis Friendly Employer and support the 10% of women with endometriosis here.